Maybelline Amazon Brand Store
📝 Assignment
Self-initiated biannual seasonal updates to the Maybelline Amazon Brand Store, introducing just dropped products. Adapted for both desktop and mobile.
🎯 Goal
To continuously provide fresh content across all pages to highlight new products and education in cohesion with graphics featured on in-store Wall displays. To think of new ways to organize new content in an exciting, consumer-friendly way.
🔑 Key Contributions
Overall design & layout of pages
Research across competitors
Cross-collaboration with the in-store Perm design team
2026 Features
✔️ Animated Content
More scroll-stoppers to keep the consumer engaged across all pages: moving background content and playable videos.
✔️ Product Finders
Adapted from in-store, to help consumers sort the difference between Great Lash's "clean lash effect" versus Body Mascara's "full body volume", for example!
✔️ Just Dropped Sections
New products are brought to the top of every category page for an easier way to see what's new.
In collaboration with Inga Kailani, Connie Ma, Perm Team, DMI, and Marketing.
Category Pages
Product Finders
Design Evolution of Internal Page Structure
Face Category Page Example
2024
Shorter page and less content, featuring general group laydown of products at the top only. Inconsistent copy alignment. Unclear differentiation between products.
2026
Clearer hierarchy leading with newness then organized into franchise collections and finders detailing differences and benefits. More imagery introduced.
